Sunday, 21 January, 2018

Facebook overhauls news feed to focus on friends and family

Facebook's new feature'Today In to provide feeds on local events announcements news Facebook's new feature'Today In to provide feeds on local events announcements news
Nina Mathis | 12 January, 2018, 06:16

On the other hand, offering a hub of sorts for quickly finding local stories and events could dramatically increase Facebook's usefulness to users that have been turned off by the main News Feed's algorithmic sorting of content and posts. Meanwhile, less public content such as posts from businesses, brands, and media will be see, and the public content users see will be held to the same standard to encourage meaningful interactions.

Also, personal anecdata: I'm active in a number of private Facebook groups and, for at least the past couple of months, I have pretty much only seen posts from those groups in my News Feed. "And if we do the right thing, I believe that will be good for our community and our business over the long term too".

Such a move would thrust Facebook into an even more active role in deciding what content is acceptable on its site.

Facebook co-founder and chief Mark Zuckerberg has said that bringing people together and strengthening communities in the real world are priorities. Meanwhile, Page posts that generate conversation between users will show higher in News Feed.




He said the change should make everyone feel better: "The research shows that when we use social media to connect with people we care about, it can be good for our well-being".

The immensely popular social network for millennials and users of all ages, Facebook is on a drive to ease out the availability of local news from vetted sources for its user base.

The Silicon Valley company constantly experiments with what shows up in the News Feed and in the past has also said it would prioritize posts from users' friends and family. He has said his resolution this year was to fix Facebook, and it looks like he sees this as a step in that direction. This required Facebook to "refocus the system", he said. It is spending hundreds of millions on original programming and mounting a major live video push to fulfill Zuckerberg mission to turn Facebook into a "video-first" platform. These will include posts coming both from people as well as pages. VP of News Feed Adam Mosseri tells TechCrunch "I expect that the measure of dispersion for distributers will go down in light of the fact that a great deal of distributer content is simply latently devoured and not discussed". That's why we've always put friends and family at the core of the experience.

Advertising on the social network would be unaffected by the changes, John Hegeman, a Facebook vice president, said in an interview.

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