Sunday, 23 September, 2018

Oscar ratings reach record low in the US

Opening Up the Oscars: The Awkward Politics of the Academy Awards Oscar ratings reach record low in the US
Jay Anderson | 09 March, 2018, 09:44

Stars packed into the Dolby Theater in Los Angeles on Sunday for the 90th Academy Awards.

Donald Trump has come up against a number of famous showbiz names at awards events in the past - particularly during last year's award cycle shortly after he had been elected.

The President tweeted: "Lowest rated Oscars in HISTORY".

Because we're in a position where the President slagging off the Academy Awards isn't even a surprise anymore, Trump finally had his say on this year's Oscars (two days later they happened.) on Tuesday (6 March).

"While many Presidents have been lauded for their self deprecating humor Trump gives us all one more reason to loathe him with his self Aggrandizing Humor", a follow-up tweet stated. Who, in your opinion, should have been awarded, yet wasn't?

Ratings for the most recent Grammys fell by nearly one-quarter in just one year, while the Screen Actors Guild Awards fell by 30 percent and the Golden Globes fell by 5 percent.

But as with the NFL's ratings slide, some conservatives are blaming the low Oscars viewership on politics: the show's emphasis on the mistreatment of women in entertainment, for example, and the stars' jabs at Trump.

The Academy of Motion Picture Arts and Sciences tried as much as it could to keep ratings from falling, at the same time highlighting movies that have not been widely watched.




Ratings for the Oscars have been better when the movies were bigger. "We make them to upset (Vice President) Mike Pence", Kimmel also said, referring to the same-sex romance film nominated for best picture.

Laura Ingraham called it "a watershed moment in Hollywood", and asked rhetorically: "Do you think the political smack-talk from celebrities had anything to do with that?"

"There were a lot of great nominees but Harvey deserved it the most".

In 2017, Trump tagged The Devil Wears Prada veteran actress Meryl Streep the "most overrated actress in Hollywood" following her politically inclined speech in the 89th Oscars.

There weren't almost as many as men, despite the historic nominations for Greta Gerwig (the fifth woman nominated for best director) and Rachel Morrison ("Mudbound"), the first woman nominated for best cinematography.

Kimmel took some shots at Trump during the 2018 Oscars. The ceremony acknowledged the #MeToo movement and managed to culminate in an obvious invitation of support, inclusion and diversity in the global cinema scene. Actresses Salma Hayek, Ashley Judd and Annabella Sciorra introduced a short video which praised the trailblazers in Hollywood who have spoken out against sexual harassment and created diverse films produced by women and minority groups.

At one point during the show, lead actress victor Frances McDormand finished an otherwise emotional tribute to the other female nominees with the term "inclusion rider", referring to a contractual clause that requires a specific level of diversity in the cast and crew of a project. Oscars viewership in 2018 fell by 39 percent from its level just four years earlier, in 2014, when Ellen DeGeneres hosted for ABC.

Viewership for most forms of programming has dropped in recent years, in part because of increased viewership of streaming programming. "That increases the value of it". 'You are live on the Oscars right now'.

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