Monday, 18 June, 2018

Apple Music has 38 million paid subscribers now, says Eddy Cue

Smart speakers are music streaming’s new battleground Spotify Launches Service in Israel at $6 a Month
Nina Mathis | 14 March, 2018, 00:36

This officially puts Apple Music in second place amongst streaming services, as Spotify now has over 70 million paying subscribers in their arsenal, alongside its 159 million active users.

Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas. Spotify has over 71 million premium subscribers as of December 31, 2017.

But the music streaming service enters an already saturated music streaming market with Apple Music (R59.99), Google Play (R 59.99) and Deezer (R59.99) offering almost identical services.

Apple, Spotify, Google and other services charge $9.99 a month for music. Google does not release paid subscriber numbers for its service, Google Play Music.

You can listen to Spotify for free, and by paying R59.99 per month you'll lose the occasional ad and be able to download music.




In addition to paid subscribers, Apple also lays claim to 8 million users that are now in a three-month free trial period. Spotify users who have been using worldwide accounts can change to SA in Spotify's settings, where the country now appears as an option.

The deal announced on Monday puts Apple in control of a service often described as a Netflix of magazines.

Speaking at SXSW, Cue said the Texture acquisition is part of the company's Apple News venture to curate quality journalism content from trusted sources. "We have had the continent in our sights for a while and are finally able to offer South African fans access to all the music they already love on Spotify, while helping them to enjoy, discover and share new music from both local and global artists simply and easily." said Michael Krause, Spotify's managing director for Europe, the Middle East and Africa. There is also a free tier.

You can get your 30-day free trial available from the Google Play Store, Apple App Store and Microsoft Store.

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