Monday, 28 May, 2018

Could Google have a rebrand in store for Android Wear?

Google Play services beta hints at Android Wear rebrand to 'Wear OS' Google is modifying its search bar on its mobile site
Edmund Robinson | 14 March, 2018, 00:31

Many brands have lost interest in the platform, and Android Wear devices were expelled from the Google Store after the Mountain View-based search giant nixed the inclusion of third-party manufacturers.

Alphabet Inc (NASDAQ:GOOGL) could be looking towards a rebrand of its Android Wear platform. Now, the company is aiming towards changing the name of the OS with Wear OS as all the new reports confirmed the same news.

This change was found in the latest 12.5 beta for Play Services, and while there's not much else it reveals, it's exciting nonetheless.

The discovery was made by a Redditor using the "Nearby" feature of Google Play Services.

Developers exploring the latest Android P Developer Preview have also noticed that the usual watch-like logo has been replaced with a distinctive "W" and the announcement suggestively could happen by the time Android P is released - if not by the Google I/O conference in May.




Google is promoting it by the name of "Wear OS".

It looks like Google is rebranding Android Wear, its smartwatch operating system.

Android Wear is now mainly used in smartwatches made by Asus (ZenWatch 2 and 3), Fossil (Q Founder, Marshal, Wander), Huawei (Watch), Lenovo (Moto 360 Gen 2, Sport), LG (Watch Urbane, G Watch R) and Tag Heuer (Connected).

Android Wear may be changing its image, according to a Reddit post by user H3x0n. Since, Android Wear devices are actually compatible with both iOS and Android, Google may be intending to make this clearer to smartwatch buyers.

Since there is no any official confirmation about this rebranding available with us, we are unable to confirm the same.

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