Saturday, 21 April, 2018

Facebook takes out full page newspaper ads to apologise over data breach

Facebook CEO Mark Zuckerberg has vowed to ‘step up’ to fix problems at the social media giant as it fights a snowballing scandal over the hijacking of personal data from millions of its users Facebook takes out full page newspaper ads to apologise over data breach
Scott Davis | 26 March, 2018, 02:26

Facebook founder and CEO Mark Zuckerberg took out full-page ads in several newspapers to apologize for the company's role in the unraveling Cambridge Analytica data scandal that broke last weekend.

The advert also says that Facebook is investigating every app that has had access to data, as it believes there have been further privacy breaches. "This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg wrote.

Stopping apps like the one created by Russian-American Kogan from receiving "so much information".

The ads, which didn't mention Cambridge Analytica by name, sought to reassure users that Facebook had already taken steps to prevent a similar privacy breach from occurring in the future.

He said the social network planned to conduct an investigation of thousands of apps that have used Facebook's platform, restrict developer access to data, and give members a tool that lets them to disable access to their Facebook data more easily.

A new Reuters-Ipsos poll in the USA released Sunday showed that 41 percent of Americans trust Facebook to obey laws that protect their personal information, compared to 66 percent of trust in Amazon; 62 percent in Google; 60 percent in Microsoft and 47 percent in Yahoo.




It later adds: We expect there are others.

In 2013, Cambridge University researcher Aleksandr Kogan is alleged to have collected data from 50 million users using a quiz app before passing the information to election consultancy Cambridge Analytica (CA) in 2014.

The Guardian's sister paper plunged Facebook into scandal on March 18 after publishing allegations that a British political consulting firm had pulled data from over 50 million Facebook users via a loophole then allowed by the social network.

The letter does not significantly differ from a statement published on Mr Zuckerberg's Facebook page, shortly before he said he was "open" to testifying before Congress in the US. "And when we find them, we will ban them and tell everyone affected", the ads stated. The full-page ad is also found inside United Kingdom papers The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph. Later, the official Facebook accounts of SpaceX and Tesla were also removed, likely by CEO and founder Elon Musk.

Debra Williamson, a market analyst, said that it was too early to say whether this distrust would cause any significant interruption to Facebook's user count, however.

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