Wednesday, 19 September, 2018

Google Tests Mobile-First Page Ranking

Scott Davis | 29 March, 2018, 02:19

Cathy Edwards, director of engineering at Google Images, notes that most people now use Images to find additional information regarding a specific topic and to help them communicate and express themselves. Along with search engine and hosting on its own site, the company offers a number of its own apps - "GIF keyboards" for Android and iOS that allow users to insert animated GIFs into any conversation they are having on their mobile device.

The company wants to integrate GIFs into Google Images.

The terms of the deal weren't disclosed in full extent, however by positioning itself as a search company that slots into a messaging ecosystem, Tenor seems like a natural piece of the puzzle for Google.

Tenor was founded in 2014 and has rapidly cemented its foothold in the GIF focused platforms.




On Tuesday, the search giant said it's acquiring Tenor, a platform for searching for GIFs on Android, iOS and desktop.

However, it was clear that people should continue to make their sites more mobile-friendly, due to the ranking changes Google introduced in 2015. The company claimed it had more than 300 million monthly active users by the end of 2017, and in fact hit a new peak in February this year - 12 billion GIF search requests, every month. Tenor is present on a variety of services, including Facebook's Messenger. After more than a year and half of testing and experimentation, Google has finally announced that it has started rolling out its mobile-first indexing to more sites.

The acquisition is unlikely to change anything for the many users who rely on Tenor's services to quickly express an emotion through gifs.

Prior to the acquisition, Tenor had raised $32 million. Although, Google made it clear in a separate blogspot that Tenor will stay an independent brand, and Google will only aid Tenor to find more content and API partners.

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