Thursday, 18 October, 2018

Who's On Facebook? Fewer Teenagers, Pew Research Says (NASDAQ:FB)

Teens are over Facebook Teens are over
Nina Mathis | 04 June, 2018, 07:44

Before now, Facebook had dominated the social landscape the most frequently used and popular social media platform among youths in America -that's no longer the case now, according to recent studies.

The decline reflects teens shifting to other apps and platforms, with YouTube, Instagram and Snapchat all overtaking Facebook in the coveted demographic. But that number is dwarfed by the 85% who report using YouTube, 72% who use Instagram, and 69% who are on Snapchat. Only about around half, 51 percent, of United States teens ages 13 to 17 use Facebook.

By comparison, during Pew's 2014-2015 survey, only 24 per cent of teens said there were online nearly constantly.

More than a third of teens said they used SnapChat most often, followed by YouTube (32 percent) and Instagram (15 percent). Teens were fairly well split as to whether social media had a positive (31 percent) or negative (24 percent) effect on their lives and those of others their age, with the remainder saying it had neither effect. "Today, their habits revolve less around a single platform". Another 44% say they go online several times a day, meaning roughly nine-in-ten teens go online at least multiple times per day.

A new Pew study spells trouble for Facebook, as it reveals teens don't really do Facebook anymore.




However, 10 percent of respondents said Facebook was the social network they used the most. About 45% believe social media has neither a positive nor a negative effect on people their age.

The study was conducted with 1,058 parents and 743 teens between March 7th and April 10th of this year. In households with an annual income of $75,000 or more per year, 96 percent of teens say they have access to a computer at home.

Usage of the internet has gone up overall among teenagers, with 45 percent reporting that they use it almost constantly, compared to just 24 percent three years ago.

Pew noted that the biggest change since its last teen survey, besides Facebook's fall from dominance, was just how ubiquitous smartphones have become among young people.

Among the report's findings: teens from lower-income families are more likely than those from higher-income households to use Facebook.

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