Amazon is now offering free shipping for all holiday orders
Amazon is now offering free shipping for all holiday orders
National Amazon will offer free shipping on holiday purchases The move will make hundreds of millions of items eligible for free shipping
05 November, 2018, 23:06
"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most" said Doug Gurr, Country Manager at Amazon UK. And even beyond groceries, Prime members can use Prime Now to get one- and two-hour delivery on tens of thousands of items across dozens of categories in 30 major cities, flawless for last minute parties, gifts or travel.
The company said during its most recent annual report that it expected shipping costs "to continue to increase to the extent our customers accept and use our shipping offers at an increasing rate, we reduce shipping rates, we use more expensive shipping methods, and we offer additional services". With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs. That is important for the world's largest online retailer since a revenue slowdown it forecast last month spooked some investors and sent its stock tumbling.
Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals. The current quarter typically is Amazon's biggest.
Amazon Prime members still get unlimited free 2-day shipping on everything.
"They're forcing Amazon to react", Wedbush Securities analyst Michael Pachter said. As GeekWire points out, Amazon'sfree shipping offer doesn't guarantee two-day shipping.
Prime members in the United States do get a holiday perk, however. Target, however, promises to deliver the items more quickly. The offer starts Monday and lasts until Amazon's delivery cutoff window for Christmas (which is usually sometime in mid-December). According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.
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